Our Story
Traditional Berber Rugs In Worldwide Households Of Today and Tomorrow.
We are Beni Ouarain Outlet. Our story begins on the Atlas Mountains in Morocco, where families in Berber villages would weave carpets. These authentic Moroccan Berber mats are called the Boucherouite, Beni Ouarain, Azilal, Beni Mguild, Talsint, Beni Mrirt
and much more.
Between the Atlas Mountains of Morocco lived a family with a passion. It all began with two dedicated women. The women were born into a family of weavers with knowledge passed from one mother to another. As they stood upon the mountain they vowed to showcase
their hand crafted rugs to the rest of the world. And this is exactly what they did.
They took a family trip to the village market to purchase the local, natural wool and started the week with the first step of hand spinning the wool. Then came the knotting process which had taken great skill to ensure the rug is truly dense. Each knot
needed to be individually tied and cut so they worked night and day until they reached the end of the week with one meter. They continued for weeks on end until their craft was perfected.
The youngest son of the family questioned what was on the other side of the rug, once his mother turned it around to reveal no pattern she then had an idea. The Beni Ourain style rugs were developed to be used as two sided. A summer side with the pile
facing down to keep things cooler and a winter side with the pile side facing up to keep things warmer.
The oldest daughter of the family suggested they represent the family’s life through the rug. Aside from the passion and effort put into the crafting of the rug itself, the designs were more unique than before. The two women followed the idea of their
rural life, family, nature and religious beliefs. They used these elements to create intricate designs and patterns that made the rugs special to them. In hopes they would be special to someone else, the women started to sell their rugs
across the world. Every Berber Rug is a piece of art with a purpose and a powerful story of a family living between the Atlas Mountains.
Zanafi Rugs
Zanafi rugs are constructed in the traditional way by craftswomen of the Zanafi tribe. Using skills handed down from generation to generation, they feature zigzags, diamonds and diamond shapes, and feature flat weaving construction using 100% virgin wool.
Crafted on the slopes of the High Atlas Mountains, the traditional home of the Zanafi tribe, each piece in this comprehensive collection offers a unique, hand-crafted example of the luxurious beauty that the Berber craft is so famous for.
Rich, vibrant colors blend with stunning angular designs to create striking, beautiful rugs that resonate with the spirit and character of its makers. From beautiful blues and stunning oranges to grey mixes that bring out the depth of the material, each
Zanafi rug has a striking presence that draws the eye. Ideal as a centerpiece for any space, the pure wool, handcrafted rugs not only look amazing, but have a tactile quality that is unlike anything you have experienced before.
Hand knotted, the combination of fine craftsmanship and soft, supple natural wool create wonderful rugs that are hard wearing, age beautifully and have a wonderfully soft tactile quality. Luxurious rugs based on traditions that stretch back through history,
they bring traditional Morocco into your home in a way few others can. The craftswomen pour their heart’s and souls into each piece, and that passion for the work, the traditions and skills shine through in each rug.
Our Zanafi range has something for everyone, with their unique style and beautiful handmade construction these are the luxurious answer for any room. Choose your Zanafi piece today, a culmination of centuries of learning and skill created for the modern
world. With so many options, there is a design to suit any room or taste, but whatever your choice, quality, heritage and the Zanafi story are all included in each piece.
Development
90%
Design
80%
Marketing
70%
So We Took The Challenge & What We Did There in Just 3 Years, Was Truly Amazing & a Great Business Achievement Indeed.
