Forma – Beni Mrirt Rug
The Story
Geometry softened by tradition.
Forma explores balance through structure — clean architectural lines drawn in deep red across a field of soft, natural taupe. The design feels deliberate yet organic, an abstract geometry hand-knotted by Berber artisans in the Middle Atlas Mountains.
Woven from 100% hand-spun virgin wool, this rug’s quiet symmetry and refined texture make it a statement of calm sophistication. Each subtle variation in tone reveals the artisanal hand behind it, transforming geometry into warmth.
Forma bridges two worlds — contemporary design and ancestral craftsmanship — in one timeless piece.
Details
Origin: Beni Mrirt, Middle Atlas, Morocco
Material: 100% hand-spun virgin wool
Colour: Taupe base with deep red linear accents
Technique: Hand-knotted, geometric minimalism
Type: New production
Pile: Soft, dense, and tactile
- Handmade in Morocco
- Eco-Friendly Wool
- Free Worldwide Shiping
You’re customizing your own size
Free International Shipping on All Beni Ouarain
Rugs
Each and every Beni rug is woven entirely by hand and then washed and dried in the mountain air. Current estimated lead times are:
- 274 × 366 cm and smaller: 12–16 weeks
- Larger than 274 × 366 cm: 16–20 weeks
Since your rug is hand-crafted, there will be natural, beautiful variations in pattern and color. These are sure signs of an authentic rug made just for you. Final sizes and pile heights can vary by up to 5% from what is ordered.
Can I return my rug?
All orders are final and we cannot accept returns. Please ensure all measurements, colors, and design are correct before submitting your order!
Can I cancel my order?
After placing an order, you have until 7:00 PM ET the following day to cancel and get your money back.
What if I don't like what I ordered?
We certainly hope that never happens! We're here to answer whatever questions you've got before you place an order to ensure you're 100% happy with your one-of-a-kind design.
How it works
- Order up to 5 swatches
- Receive them in 5-7 days
- Feel them in your home
Order Swatches
Our rugs are made entirely by hand from 100% natural New Zealand wool, which means there will be natural (and beautiful) variations in pattern and color. While we do our best, final sizes can differ by 8%.
ORDER SWATCHESSelect up to 5 colors (€10 | Free shipping)
With the help of our dedicated team, you can choose between thousands of shades of colour, or we can match to a sample of anything you bring us. Designs can be fashioned into runners, ovals, circles, squares and more. We can even weave a rug to install as wall-to-wall carpeting.
Throughout the process we will show you renderings of the proposed design and how it might look, and may also make a small sample to check the new colours or materials. Weaving a rug to order typically takes two to three months, though very large or complex commissions may take longer. This wait, however, seems short when compared with the decades for which your custom piece will endure.
The weaving and wool quality of the modern Beni M’rirt carpets is excellent. They are hand woven according to traditional Berber weaving and they are incredibly dense and sumptuous.
Production time depends on the size of the rug. Starting from 8 to 12 weeks.
